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New Jersey is home to over 2, licensed hospitals, nursing homes, and medical care facilities. The New Jersey Department of Health works to ensure that citizens receive appropriate levels of care in every regulated facility. New Jersey's local and county health departments are community-based public health service and a first point of contact for questions about public health services or health conditions.
S tate of N ew J ersey. Chief State Medical Examiner. Home Home Public Health Alert: Friday, January 27, Cathleen D. Office of Communications Public Health Alert: Potential Measles Exposure in Hudson County. Locations of potential exposure include: January January 21, between 9 p. With the upscale look and high end brands, shoppers at a Beauty probably wouldn't even realize they were in a CVS unless they wandered across the breezeway.
There are currently 23 Beauty locations, with the majority in California, and CVS has plans to roll this format out to as many as 50 locations this year, and up to 1, over several years. CVS has 6, locations nationwide. Redesigning the Customer Experience A lighter version of the department store emulation by retailers has been to tailor the Beauty and Cosmetic aisles to improve shoppability.
CCR has been rolled out to stores so far, and an additional 3, stores will be converted to the new format by the end of For more on Walgreens' CCR initiative, please refer to our recent newsletter on the topic.
In these photos, we can see the addition of a counter in the Beauty and Cosmetics aisle , as well as significantly lower shelves. These measures have improved visibility in this area of the store in particular, and the new counter distinguishes this part of the store from the rest. A multimedia display and lifestyle messaging are also improvements to the shoppability of this store. Integrating technology into the Customer Experience Another part of this customer-centric experience is grounded in technological advancements in lighting, and interactive displays that have enabled retailers to illuminate products on shelves, and to implement multimedia displays for product messaging in the aisles.
Target and Duane Reade both exemplify the technological aspects of this trend. Target has an interactive guide for selecting hair care products based on the color desired and the natural characteristics of the shoppers' hair. Duane Reade's consultation booth has an interactive display where shoppers can explore different options. These interactive devices will guide shoppers to products related to their searches or profile inputs, up-selling without any staff present.
Expanding Targeted Customer Base Finally, two ways that retailers have been expanding their targeted customer base is by creating homeopathic or organic sections within their Beauty and Cosmetics aisles, and expanding the assortment for men.
The men's beauty market is reportedly underdeveloped, and there remain great opportunities for growth. Eastern Europe and Asia Pacific are expected to have the highest growth rates as more men in those regions adapt to Western lifestyles, whereas Western Europe and the US are approaching saturation. For example, JC Penney partnered with Sephora in to open store-within-stores at several test locations.
Having Sephora in house allows JC Penney to incorporate a trendy beauty section into its stores while at the same time increasing the ease of one-stop shopping. In some stores, JC Penney installed Sephora Kiosks designed by Zoom Systems , providing a convenient way for shoppers to purchase Sephora's most popular products. Macy's will devote about 1, sq feet to the concept in stores, which will feature low aisles with niche brands , and allow shoppers to make purchases without having to interact with a beauty department employee behind a counter, which can be intimidating for some shoppers.
The idea behind Impulse Beauty is to give smaller brands access to Macy's customer base without the brands having to fund a dedicated salesperson, while competing more directly with CVS Beauty and Duane Reade's Look Boutique to keep those shoppers coming back to Macy's stores. The reinvention of Beauty and Cosmetics departments at drugstores and supercenters give shoppers a convenient way to fulfill their Beauty and Cosmetics needs while shopping for basics.
Shoppers seem to be responding to these retailers' efforts to add value to their Beauty and Cosmetics departments. Data from Walgreen's Q3 release shows that their 35 test CCR stores in Texas performed ahead of expectations , prompting Walgreens to roll it out to hundreds of stores. Beauty and Cosmetics is one chapter in the category rotation from Department Stores to other retail channels that occurred over the past 30 years. Other familiar categories that are no longer exclusive to Department Stores include apparel, appliances and home goods.
With the strong customer response and positive initial data feedback, it will be interesting to see how this trend continues to evolve in drugstores and supercenters around the world. A new feature on Retailnetgroup.
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